t-b.in

Brand guidelines · v0.1 · Sep 2026

t-b.in brand

The identity system for t-b.in — logo, colour, type and stationery, and how to use them together.

02

Colour

A deliberate palette: the primary carries the brand, the accent is for emphasis — use it sparingly.

PrimaryButtons, links and key moments#9E2A2BRGB 158, 42, 43
DeepHeaders and dark grounds#6F1D1ERGB 111, 29, 30
AccentHighlights and emphasis#E09F3ERGB 224, 159, 62
InkBody text#2A1414RGB 42, 20, 20
GroundPage background#FBF6EFRGB 251, 246, 239
03

Typography

Three faces, each with one job. All are free to use from Google Fonts.

Aa

Display · Fraunces

Headlines and the wordmark

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789 ₹&?

Aa

Text · Inter

Body copy and interface

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789 ₹&?

Aa

Mono · IBM Plex Mono

Labels, data and code

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789 ₹&?

Type scale

H1 · 56pxHonest food, from the source.
H2 · 36pxHonest food, from the source.
H3 · 24pxHonest food, from the source.
Body · 17pxHonest food, from the source.
Caption · 13pxHonest food, from the source.
04

Logo usage

A few rules keep the brand recognisable everywhere it appears.

t-b.in
✓ Do — On light grounds, with clear space
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✓ Do — Reversed on the deep brand colour
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✗ Don't — Don't stretch or squash it
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✗ Don't — Don't recolour it
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✗ Don't — Don't place it on busy backgrounds
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✗ Don't — Don't add effects or outlines
05

Stationery

Business cards, letterhead and email signature.

t
t-b.in
t-b.in
Founding Team
hello@t-b.in
www.t-b.in
—
Founding Team
t-b.in
hello@t-b.in · www.t-b.in
t-b.in hello@t-b.in
www.t-b.in
t-b.in
06

Social

Profile picture, cover image and the link preview that appears when the site is shared.

Link preview image for t-b.in
07

Explorations

Alternative wordmark directions considered for t-b.in. Each downloads as SVG.

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01 · Serif authority
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02 · Geometric sans
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03 · Monospace
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04 · Grotesk
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05 · High contrast
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06 · Condensed
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07 · Soft geometric
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08 · Rounded
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09 · Reverse